Using Curated Content Sources and Platforms together.

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How Do these platforms and content sources work together, to help guide the buyer down the funnel? as you can see, the dynamic nature of the buyers journey means that through the consideration to decision/repeat customer phase there is more of a cyclical process, rather than just one particular pathway forward. Each piece of content and key message works together to create a seamless experience. 

(Authors Own, 2021)

The infographic above shows that the platforms and content (Video content, Images, Curated content, Written Copy, and Key Messages) used work seamlessly together to guide the customer down the buyer’s funnel. More examples of this are below: (Infographic on how platforms and content sources function together to create transactional journey

(Authors Own, 2021)

Infographic: A Quick look at Instagram stories and Reels (Authors Own, 2021)




Specific Examples of some content that could be used (Authors Own, 2021)



All of these aspects work together to help achieve our overall marketing objectives:

Increase Customer Loyalty. Increase Conversion Rates. Increase Brand Awareness.











 


 


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