Blog 2/5 Content Marketing Tools & Techniques
Today we are looking at the Top 5 tools and techniques that every content marketer should know about…
1) Storytelling
This quote from Seth Godin,
Author and Entrepreneur rings true. In his book “All Marketers are Liars Tell
Stories” Seth re-iterates that marketing now revolves around the stories we
tell ourselves, and the stories we tell our customers. Storytelling lets you
tell your story, and it lets you teach your customers (Godin, 2021).
There are many literary devices and storytelling techniques you can utilise to tell great stories and connect with your audience. Telling a story in chronological, or reverse chronological order, breaking the 4th wall, or using a specific point of view like an unrelatable narrator…these help make your story unique and will help you as a business create a story that can be transformed into different media forms, and be shared across multiple platforms (Narrative Devices: Definitions, Benefits and Tips, 2022).
2) Videos
Screenshot of an
Adele music video - (videos - Google Search, 2015)Many Brands are now producing videos to
market themselves online. In fact, 83% of Marketers say that video content is
now more important than ever (Team, 2020). Videos can be published online
across multiple platforms and can contribute to different stages within a
transactional campaign. Almost everyone has seen an advert pop up before their
YouTube video plays. And now, with the introduction of video sharing apps such
as TikTok and Instagram reels, the options are limitless. These short videos
are entertaining, and can be relatable, funny, shareable, instructional, and
informative (Nguyen & Mikolajczyk, 2021).
3) Trello
An online project
management tool for organising anything and everything. The tool can be used
for free, and you can put so much detail and information into them, you can
organise anything and everything from your content marketing campaign to your
weekly dinners (Pinola, 2018).
“Project management apps turn ambitious ideas into workable plans.
They put lists, tasks, and files into a centralized hub, so your team can
collaborate.” - (Schreiber, 2016)
Trello
uses Kanban boards which break down a project into small moving parts, then
focuses on the status of each of those parts, rather than just giving and
overall due date. Team members collaborate and update each board to make sure
the project stays on track (Pinola,
2018).
An optimization
tool that helps digital marketers improve conversion rates. Hotjar was bought by
Contentsquare in 2021 (Contentsquare,
2022).
“Features
include heatmapping, visual session recording, conversion funnel analytics,
form analytics, feedback polls and surveys, and usability testing.” - (Contentsquare, 2022)
Screenshot of the Heat map function (demo website) on Hotjar (Hotjar, 2014).
5) Hootsuite
Is a social
media management platform. You can schedule posts, monitor engagement, use
their inbuilt analytical tools, and collaborate with your digital marketing team
(Joyce, 2019).
Screenshot of Post scheduling tool (Joyce, 2019).
However, the prices may make Hootsuite out of reach for small
businesses…
Contentsquare. (2022). Hotjar. TrustRadius.
https://www.trustradius.com/products/hotjar/reviews#overview
Godin, S. (2021, November 9). Seth’s Store. Seth’s Store.
https://seths.store/all-marketers-are-liars/
Hootsuite Inc. (2022). Plans - Social Media Marketing & Management
Dashboard - Hootsuite. Hootsuite; Hootsuite.
https://www.hootsuite.com/plans
Hotjar. (2014). Visualize user behavior with Heatmaps. Hotjar.com.
https://www.hotjar.com/product/heatmaps/
Joyce, G. (2019). What is Hootsuite? Brandwatch. https://www.brandwatch.com/blog/what-is-hootsuite/
Narrative Devices: Definitions, Benefits and Tips. (2022). Indeed Career Guide.
https://www.indeed.com/career-advice/career-development/narrative-device
Nguyen, L., & Mikolajczyk, K. (2021, July 21). A Beginner-Friendly
Guide to Using Instagram Reels for Business. Social Media Marketing &
Management Dashboard. https://blog.hootsuite.com/instagram-reels/
Pinola, M. (2018, November 20). 21 creative ways to use Trello and
organize everything. Zapier.com; Zapier. https://zapier.com/blog/how-to-use-trello/
Schreiber, D. (2016, May 12). Kanban 101: How to Use Kanban Boards to
Manage Your Next Project. Zapier.com; Zapier.
https://zapier.com/blog/kanban-board/
Team, A. (2020, October 14). Six Reasons Why Video Content Marketing
is More Important Than Ever. Act! CRM.
https://www.act.com/blog/gb/video-content-marketing/
videos - Google Search. (2015). Google.com.
https://www.google.com/search?q=videos&rlz=1C1NDCM_enNZ935NZ935&sxsrf=AOaemvIxkxKOA6TaEZ4N4viT1VNgFU0X9A:1642541752420&source=lnms&tbm=vid&sa=X&ved=2ahUKEwjrzbntoLz1AhWUT2wGHfC4C4cQ_AUoAXoECAEQAw&biw=1366&bih=617&dpr=1
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