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 Trello Calendar Screenshots below (Authors Own, 2022) : IMAGE: Image: Bead Babes Box Kit - March Photograph (Authors Own, 2022) Image Production Timeline (Authors Own, 2022): Image Resource List (Authors Own, 2022):  VIDEO Beadbabes 40second promo video  for Facebook (Authors Own, 2022)  If video does not play please view it via this link - watch the video here Video Production Timeline: Video Production timeline (Authors Own, 2022) Video Resource List (Authors Own, 2022)  INFOGRAPHIC Infographic: Infographic of 5 bead projects (Authors Own, 2022) Infographic Production Timeline (Authors Own, 2022): Infographic Resource List (Authors Own, 2022):

  Key Words won’t put you at the top of SERP’s, E-A-Ting will. Google is making a shift in current SEO patterns and will be moving on from simple keywords and instead highlighting pages with the most Expertise – Authoritativeness – and Trustworthiness (E-A-T) “Even though it's not a direct ranking factor, there are secondary signals that Google's algorithm is able to qualify to help with determining how information aligns with E-A-T.” (Brown, 2022) Instead of using short form keywords and posting whenever, content marketers will need to focus on building content around “Pillar Pages” that are more like a centerpiece rather than a side project, containing long form pieces.   long form content is almost any page with more than 4000 words (Dennis, 2022) . Content marketers in about 5 years’ time might need to be extending their teams to include Subject Matter Experts (SME’s) To help build a reputation for Expert, Authoritative, and Trustworthy content (Lawson & Brown,...

 Today we are looking at the Top 5 tools and techniques that every content marketer should know about… 1)      Storytelling   This quote from Seth Godin, Author and Entrepreneur rings true. In his book “All Marketers are Liars Tell Stories” Seth re-iterates that marketing now revolves around the stories we tell ourselves, and the stories we tell our customers. Storytelling lets you tell your story, and it lets you teach your customers (Godin, 2021). There are many literary devices and storytelling techniques you can utilise to tell great stories and connect with your audience. Telling a story in chronological, or reverse chronological order, breaking the 4 th wall, or using a specific point of view like an unrelatable narrator…these help make your story unique and will help you as a business create a story that can be transformed into different media forms, and be shared across multiple platforms ( Narrative Devices: Definitions, Benefits and Tips , 20...

The Bead Hold is a Bead/craft store located in Taranaki New Zealand, they sell beads, findings, tools, threads, and more. They have over 7000 products listed on their online shop.  Based on the research from Assessment 1, I created this landing page to convert our buyer persona Jaki (which can be seen below!) The goal of the landing pages is to get Jaki to subscribe to the monthly Beadbabes box (a beading craft kit) Produced by The Bead Hold , which has the benefit of also joining the Beadbabes Community, with step by step video tutorials, and a forum to share their beading progress.  This relates to our 2nd and 3rd Marketing Objectives, To Increase Conversion Rates, and to Increase Customer Loyalty.   Buyer Persona (Authors Own, 2022)  Landing pages: By clicking subscribe, Jaki is taken to a secure payment page, so she can make the purchase/conversion right then and there, without the hassle of having to go to the website separately to find the subscription pag...

  How Do these platforms and content sources work together, to help guide the buyer down the funnel? as you can see, the dynamic nature of the buyers journey means that through the consideration to decision/repeat customer phase there is more of a cyclical process, rather than just one particular pathway forward. Each piece of content and key message works together to create a seamless experience.  (Authors Own, 2021) The infographic above shows that the platforms and content (Video content, Images, Curated content, Written Copy, and Key Messages) used work seamlessly together to guide the customer down the buyer’s funnel. More examples of this are below: (Infographic on how platforms and content sources function together to create transactional journey (Authors Own, 2021) Infographic: A Quick look at Instagram stories and Reels (Authors Own, 2021) Specific Examples of some content that could be used (Authors Own, 2021) All of these aspects work together to help achieve our o...

  Curated Content Sources:   Buzzfeed  what is BuzzFeed? BuzzFeed was founded in 2006, by Jonah Perreti, it is a website known for sharing its 'relatable' opinion pieces, news stories, fun quizzes, reviews, pop culture stories and more.  (BuzzFeed: Most Innovative Company | Fast Company, 2000) Why use it? The content on Buzzfeed can be extremely 'personal' and 'relatable' the copy is often written in a light hearted and humorous tone that many people appreciate, making their content highly shareable. They also have headlines that draw people in, and have articles on almost any topic.  How does this relate to our buyer persona?  Lots of Craft content!  excellent to share for people who are in lockdown, or maybe want to try new things:  BuzzFeed webpage for AU site  ( BuzzFeed , 2014) screen shot of search results 'crafts' ( Crafts • BuzzFeed Search , 2017)  As seen above, you can search for specific content and get engaging, and relev...