Blog 3/5 - Future Trends in Content Marketing

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 Key Words won’t put you at the top of SERP’s, E-A-Ting will.

Google is making a shift in current SEO patterns and will be moving on from simple keywords and instead highlighting pages with the most Expertise – Authoritativeness – and Trustworthiness (E-A-T)

“Even though it's not a direct ranking factor, there are secondary signals that Google's algorithm is able to qualify to help with determining how information aligns with E-A-T.” (Brown, 2022)

Instead of using short form keywords and posting whenever, content marketers will need to focus on building content around “Pillar Pages” that are more like a centerpiece rather than a side project, containing long form pieces.  long form content is almost any page with more than 4000 words (Dennis, 2022).

Content marketers in about 5 years’ time might need to be extending their teams to include Subject Matter Experts (SME’s) To help build a reputation for Expert, Authoritative, and Trustworthy content (Lawson & Brown, 2022).

 

“Do your own research!”

The internet contains an ocean of information, and consumers are bombarded with its influences literally every day. In the age of C*vid19, companies are turning to original research studies to gather information and create new content (Lawson, 2022)

“Original research gives you deep insights into what industry professionals and start-ups alike are doing; good or bad” (Moser, 2022)

The goal of any form of new research is to crowd-source an answer to a problem you’re having, or a hypothesis you would like to put to the test, simple surveys could become more and more important within the next 5 years, as content marketers fight to cast compelling and original information out into the raging waves of the internet. From doing this type of research - charts, quotes, graphs, and research summaries can all be used to create images, videos, and more.


References:

Brown, J. (2022). The Future of Content Marketing: 25 Biggest Trends in 2022. Coredna.com. https://www.coredna.com/blogs/content-marketing-trends

Dennis. (2022). How To Create Long-form Content (Backed by Science). Coredna.com. https://www.coredna.com/blogs/long-form-content#author-details

Lawson, R. (2022). The Future of Content Marketing: 25 Biggest Trends in 2022. Coredna.com. https://www.coredna.com/blogs/content-marketing-trends

Moser, J. (2022). The Future of Content Marketing: 25 Biggest Trends in 2022. Coredna.com. https://www.coredna.com/blogs/content-marketing-trends

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