JK_785008906

  How Do these platforms and content sources work together, to help guide the buyer down the funnel? as you can see, the dynamic nature of the buyers journey means that through the consideration to decision/repeat customer phase there is more of a cyclical process, rather than just one particular pathway forward. Each piece of content and key message works together to create a seamless experience.  (Authors Own, 2021) The infographic above shows that the platforms and content (Video content, Images, Curated content, Written Copy, and Key Messages) used work seamlessly together to guide the customer down the buyer’s funnel. More examples of this are below: (Infographic on how platforms and content sources function together to create transactional journey (Authors Own, 2021) Infographic: A Quick look at Instagram stories and Reels (Authors Own, 2021) Specific Examples of some content that could be used (Authors Own, 2021) All of these aspects work together to help achieve our o...

  Curated Content Sources:   Buzzfeed  what is BuzzFeed? BuzzFeed was founded in 2006, by Jonah Perreti, it is a website known for sharing its 'relatable' opinion pieces, news stories, fun quizzes, reviews, pop culture stories and more.  (BuzzFeed: Most Innovative Company | Fast Company, 2000) Why use it? The content on Buzzfeed can be extremely 'personal' and 'relatable' the copy is often written in a light hearted and humorous tone that many people appreciate, making their content highly shareable. They also have headlines that draw people in, and have articles on almost any topic.  How does this relate to our buyer persona?  Lots of Craft content!  excellent to share for people who are in lockdown, or maybe want to try new things:  BuzzFeed webpage for AU site  ( BuzzFeed , 2014) screen shot of search results 'crafts' ( Crafts • BuzzFeed Search , 2017)  As seen above, you can search for specific content and get engaging, and relev...

  Justification/Research - Why Jaki?  You have already seen some of the competitors buyers... Here is some information on some of the Bead Holds current followers on Facebook and Instagram: User “PocketFullDreams” is a follower on instagram, she is female, loves to travel, takes lots of photos with family and friends and nature. It is unclear of her exact age however my guess is at least 35.   Screenshots of user profile ‘pocketfulldreams’ on Instagram ( pocketfullofdreams , 2018) https://www.instagram.com/pocketfulldreams/ This is Lee, she is a follower of The Bead Hold on Facebook, she is around 45-55 *Maybe older, and she also likes taking photos of nature, and some cute selfies. In some of these selfies she is wearing beaded earrings and necklaces that all match… perhaps she made these herself? She likes country music and the bible, as well as the movie ‘The Notebook’. 3 Screenshots from Lee Ellen Brown’s Facebook page ( Lee Ellen Brown , 2011)    https:/...

 2 competitors of The Bead Hold:  webpage for Rowena Watson Jewellers (Rowena Watson Jewellers, 2021a) Website: https://rowenawatsonjewellers.co.nz/ Formerly, Beadz Unlimited, Rowena Watson Jewelers have a beautiful website as well as a brick-and-mortar store in Otautahi. They have a much higher price point than the other 2 stores, as they mainly focus on precious and semi-precious materials, rather than wood, acrylic or glass. So, they may be a little less accessible to some crafters.   They offer custom Jewelry and classes. Facebook likes and followers (Rowena Watson Jewellers, 2021b) screenshot of some products from website  (Rowena Watson Jewellers, 2021a)  Buyer Persona research  Rowena Watson Jewellers : screenshots from 'Tammy Wells'   ( Tammy Watson Wells , 2011) notes: Tammy lives in Christchurch New Zealand. She is 45-55 years old, and likes traveling NZ, Dogs, country life, and crafting.  _______ screenshot of Village Beads w...