The Buyer Persona - Meet Jaki

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Justification/Research - Why Jaki? 

You have already seen some of the competitors buyers...

Here is some information on some of the Bead Holds current followers on Facebook and Instagram:

User “PocketFullDreams” is a follower on instagram, she is female, loves to travel, takes lots of photos with family and friends and nature. It is unclear of her exact age however my guess is at least 35.  



Screenshots of user profile ‘pocketfulldreams’ on Instagram (pocketfullofdreams, 2018) https://www.instagram.com/pocketfulldreams/


This is Lee, she is a follower of The Bead Hold on Facebook, she is around 45-55 *Maybe older, and she also likes taking photos of nature, and some cute selfies. In some of these selfies she is wearing beaded earrings and necklaces that all match… perhaps she made these herself? She likes country music and the bible, as well as the movie ‘The Notebook’.










3 Screenshots from Lee Ellen Brown’s Facebook page (Lee Ellen Brown, 2011)   https://www.facebook.com/LeeEllenBrown1/about_details



It is with all this research that I feel extremely confident in my buyer persona, most of the followers are women aged 40 or over, who seem to love walking, nature & gardens, they have specific uses and tastes for jewelry, they appreciate beautiful things, they have lots of friends and family, and enjoy using their time on hobbies like crafts, reading, and music, they all exercise regularly in some form, and appreciate a healthy family lifestyle.

They have a lot in common with each other, and a lot in common with my buyer persona. 




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References:

Jaki Tregoweth. (2011). Facebook.com. https://www.facebook.com/jaki.tregoweth

PayScale. (2021). Senior Merchandiser. Payscale.com.     https://www.payscale.com/research/NZ/Job=Senior_Merchandiser/Hourly_Rate

Lee Ellen Brown. (2011). Facebook.com. https://www.facebook.com/LeeEllenBrown1/photos

pocketfullofdreams. (2018). Instagram.com. https://www.instagram.com/pocketfulldreams/tagged/




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