The Bead Hold's Competitors (and some buyer persona research based on competitors)

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 2 competitors of The Bead Hold: 


webpage for Rowena Watson Jewellers (Rowena Watson Jewellers, 2021a)

Website: https://rowenawatsonjewellers.co.nz/

Formerly, Beadz Unlimited, Rowena Watson Jewelers have a beautiful website as well as a brick-and-mortar store in Otautahi. They have a much higher price point than the other 2 stores, as they mainly focus on precious and semi-precious materials, rather than wood, acrylic or glass. So, they may be a little less accessible to some crafters.  They offer custom Jewelry and classes.


Facebook likes and followers (Rowena Watson Jewellers, 2021b)




screenshot of some products from website (Rowena Watson Jewellers, 2021a)




 Buyer Persona research Rowena Watson Jewellers:





screenshots from 'Tammy Wells'  (Tammy Watson Wells, 2011)

notes: Tammy lives in Christchurch New Zealand. She is 45-55 years old, and likes traveling NZ, Dogs, country life, and crafting. 


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screenshot of Village Beads website (Village Beads, 2021a).



Website: https://www.villagebeads.co.nz/shop/

Village beads was started in 2002 and offers a wide range of beading and craft supplies, as well as other services such as classes, birthday party activities, and a jewelry repair service. They also sell Fudge.

Their online shop is a little less intuitive than The Bead Hold, which can be a big deal when searching through thousands of products to get to the beads you want. Village beads’ pricing is very similar to The Bead Holds, making them quite a solid competitor.

Facebook Posts from Village Beads (Village Beads, 2021b).


Facebook followers and likes for Village Beads (Village Beads, 2021b).



 


Village Beads products on website (Village Beads, 2021a).


Buyer Persona research Village Beads:

screenshot profile picture Marie Robb (Marie Robb, 2018).

Marie Robb's photos on Facebook (Marie Robb, 2018).

notes: Marie lives in New Zealand and is in the 55-65 age bracket. She likes gardening, loves her family, and enjoys statues of saucy fat ladies. 

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References: 

Rowena Watson Jewellers. (2021a). Rowena Watson Jewellers. Rowena Watson Jewellers. https://rowenawatsonjewellers.co.nz/

Rowena Watson Jewellers. (2021b). Rowena Watson Jewellers. Facebook.com. https://www.facebook.com/rowenawatsonjewellers/

Tammy Watson Wells. (2011). Facebook.com. https://www.facebook.com/tammy.watsonwells/photos_by

Village Beads. (2021a). Villagebeads.co.nz. https://www.villagebeads.co.nz/shop/

Village Beads. (2021b). Facebook.com. https://www.facebook.com/villagebeadsnz

Marie Robb. (2018). Facebook.com. https://www.facebook.com/marie.robb.10


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